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Archive for the ‘Leadership’ Category

The Importance of a Positive Attitude

Tuesday, June 1st, 2010 by Dr. Dean Severidt

If asked, what would you say is the most important ingredient to a successful career as a veterinarian?  It could be your grade point average, years of experience, average transaction, or it could be how good of a surgeon you are.  All of these are true, but I believe the most important characteristic is one’s attitude.  A person’s attitude can determine everything from how well we perform duties to how we react and get along with people.

Many of us may think that we have a great attitude, but do we ever listen to what we are actually saying on a day-to-day level?  Listen to how you respond to problems and situations and see if you are truly positive or not.  Also listen to what you say to other employees and clients and see if you are positive.  Record yourself for one day and you would be shocked at all of the negative things that you actually say.  Unfortunately, we are all programmed to think negative and all of the subconscious stuff that has been buried over the years will naturally make us very negative.  We all have a lot of dark shadows in our past that are waiting to be released; however, until they actually are, they will manifest themselves by us projecting our anxieties and fears onto others, which we do by being negative or not having the best attitude.  Whenever I want an answer on how to act, I always try and look at Jesus.  Whether or not you are a Christian, we all know about Jesus.  His life here on earth was one of complete servant hood.  He had all of the power of God, but instead chose to be a servant for us.  He did not brag of whom He was or what He could do, he humbled himself even unto death on a cross.  How many of us truly are humble? Or do we let our ego run with us since we are educated and have DVM behind our name? Be positive and have a great attitude about everything and then see how your life unfolds.  Next time, we will talk about these dark shadows and what we can do in order to release them to improve our attitude.

Serving Your Veterinary Clients

Saturday, May 15th, 2010 by Dr. Dean Severidt

 width=Why do some veterinary clinics run so smoothly and others seem to be so chaotic all of the time?  Some clinics can handle many people at once and others can only handle one or two at a time.  Space definitely has something to do with it, plus patient flow and flow of charts has a lot to do with the amount of congestion in a clinic, along with the attitude of the veterinarians.

I have been in many clinics where there are so many steps to simply get a patient checked in. Then once the patient finally goes into a room, it takes a lifetime for a simple step to happen.  They have to pull a record, have a doctor review the record, get the client to sign a release, print out a travel sheet, put the client in a room, find a technician to go in the room, and then reverse this entire process to leave. At the end, the only result is a frustrated and unhappy client.  Most people do not mind waiting; however, they do want to see progress. When there are this many steps, there does not seem to be much progress.

Going paperless, as I have talked about earlier, will solve most of these issues.  The person is checked in before arriving, then they sign a pad on entry, and then they are put into a room.  The technician then goes into the room, followed by the doctor, the procedure is performed, and then the client leaves.  All of the steps are shortened and the client is constantly being attended to.  A lot of clinics that I have seen have an attitude that the doctor is this “high and mighty” individual and that everyone should cater to them.  The doctor is an owner or employee and nothing else.  Being a good practitioner has nothing to do with a DVM degree; it is totally dependent on your ability to converse and relate to clients.  Do not make people wait longer then you would want to wait.

If clinics would understand that the client is the only reason that they are open and treat them as such, the flow of the clinic would take care of itself.  Every client that comes through the door should be treated as if they are the last one left and should be given all of our attention.  If clinics and veterinarians would focus on the client and not themselves, there would never be excess waiting time and there would never be unhappy clients.  I have just lately seen an attitude coming out of school that “I am the doctor, people can wait on me, and I will get to them as soon as I can”.  Instead, the attitude should be more like: “I am the doctor and the only reason that I have the privilege of being a doctor is because these people are coming into my clinic, and I will do everything possible to make them happy so that they do come back.”  My bet would be that all of the flow problems and bottlenecks would go away because everyone would be focused on clearing them out so as to make it easier on the clients.

Being A “People” Person

Wednesday, April 28th, 2010 by Dr. Dean Severidt

Have you ever wondered why some veterinarians are very successful as far as keeping clients happy and having profitable average transactions and others either make everyone mad or have horrible average transactions?  There could be many reasons for this, but over my thirty years of experience, I have seen a lot of young veterinarians come and go, some with a lot of success and some with very little.  Last week I talked about the different attitude of professionalism that we see from our veterinarians today and how it does not have the same meaning as it did years ago.

I believe from experience that the number one common denominator that most veterinarians lack is their people skills.  This is their ability to relate to and communicate with clients.  I have overheard veterinarians talking to clients in rooms and can pretty much guarantee that the client has no idea what they were just told. So why would they approve a procedure that they do not really understand? I have learned from firsthand experience as well as watching other veterinarians, that going into a room and talking on a level that the client understands will pretty much always result in the client opting to perform the procedure. Although the old school veterinarians may have not been the smartest people in the world, many of them are extremely down to earth people who are dedicated to their profession and do not feel superior to anyone; this allows them to relate to people at their level. Today I think that schools put so much emphasis on grade point averages that many of the young veterinarians that come out of school are very intelligent. However, although, they are way smarter than I ever dreamed of being, they cannot always relate to people. They can diagnose just about anything and everything, but they cannot explain it or simply will not explain it in simple terms to a client; therefore, leaving the client frustrated and unhappy with the services.  I believe that many do this because they feel so superior to their clients that they have to talk in this way in order to build themselves up.    I hear them complain about how dumb clients are, yet they can be so self absorbed that when it is 6:00 and time for them to go home, they will leave whether someone is standing in the waiting room or not.

I have never put any significance on grade point averages when hiring someone.  My philosophy is that anyone that can get into and get through veterinary school is given the opportunity to be a good veterinarian.  I look for people that can talk simply and do not present themselves as someone special, but just are who they are.  They should carry themselves with confidence but not be condescending.  They will stay for people that are late because they understand that they are doing this job for the client and the pet, and not just for themselves.  Do not get me wrong; there are a lot of good veterinarians coming out of school today, but some lack so much professionalism which carries over and they cannot do the job that someone else can.  Indeed, some knowledge is important to be a veterinarian; however, listening to people, understanding their needs, and truly caring for them and their pet will be much more successful than the smartest person in the world that cannot relate to clients.

Developing a Strategic Plan For Your Veterinary Practice

Sunday, April 18th, 2010 by Dr. Dean Severidt

puzzle_pieces_istock_000005653019smallWe have been talking about goal setting, and last time we talked about how goal setting helps us solve problems and that we make money by solving problems.  Now I would like to address the idea of planning with goal setting.  If we do not plan, then how can we achieve our goals?  Most people spend more time planning for a vacation than they do for their future.  What if you took off for a trip with no plan in mind?  You have the family loaded in the car, you start to drive, and then when you get tired you stop and tell everyone, “This is it; we have arrived, even though we do not know where we are and maybe even how we got here, but yes, sorry everyone, this is it”.  No one would really want to do that, but yet we do it all the time with our lives and in our business, and then we look around us and wonder how in the world did we ever get in this position or to this place in our life?

We all know how important it is to set goals, yet many people set goals and then never plan on how to actually achieve those goals.  This is where strategic planning comes into play.  For some reason, it is a scary term and most people, even large corporations, will do anything to avoid strategic planning.  Strategic planning is nothing more than looking at your goals and asking yourself: how I am going to achieve them?  What do I need to do today, tomorrow, next week, next month, next year to accomplish what I want?  Once you have asked yourself these questions, you already have a plan. Then, if you are not achieving your goals, you do not have to stop; you can simply look at your plan and see if it needs some tweaking.  You can come up with a plan on your own, your staff, or you can even purchase software that will walk you through the process (depending on how involved you want to get and how big your organization is).  Sometimes you plan and plan and you do not achieve your goals. In this case, it would be a good idea to reevaluate your goals and see if they are legitimate and truly what you want.  Maybe God has a different plan for you and you need to look elsewhere for your inspiration.  There is absolutely nothing wrong with being on the wrong track as long as we recognize it and get back on the right track.  Many successful people set out on a goal, had to completely change mid-course, and it was the best move that they ever made.  Ronald Reagan, the greatest President of all times in my opinion, started out in acting and decided to change goals; he became one of the greatest leaders that the United States has ever seen.  He did not do anything wrong; he was just smart enough to recognize where his real strength was and then planned for that instead.

Set your goals accordingly so that you can accomplish what you want both in business and in your personal life.  Then sit down with everyone that needs to be involved and plan on how to achieve them.  If the plan is not working, change it; or if needed, set new goals.  There is nothing wrong with changing plans and/or goals. It is only wrong if you quit.  Always move forward because once you quit it is over, and where you are is where you will stay.

Being a Consistent Leader

Monday, April 12th, 2010 by Dr. Dean Severidt

leadersWe will continue to talk about goal setting. Last time we talked about how important it is to set goals because of the barriers we may face along the way. Goals will keep us focused on what we are trying to accomplish and not let those barriers stop us.  Today we will talk about how we need to set goals to solve problems.  Any organization, whether it is a few employees or many, will have problems. Instead of getting down on ourselves, we need to be focused on our goals so that we can solve the day to day problems that come up.  Problems are nothing more than a way to make money; the more problems you solve, the more money you make.

A leader must make sacrifices in order to solve problems. Consistently sacrificing means being so focused on your goals that it does not seem like a sacrifice but instead a way of doing business because this is what is necessary to get the job done.  A leader must maintain a high standard of ethics and moral character at all times.  In order to accomplish this, he/she may need to not be associated with fellow co-workers and not socialize with other employees. This prevents being misunderstood or put in any uncomfortable situations.  Never meet with another co-worker, especially someone of the opposite sex, without another person in the room. This way nothing can ever be misunderstood.  A leader must always offer excellent effort and service.  This means that the leader may have to stay late or be the first one to work, but they must always lead in a way that makes sure the work gets done on time and properly. A leader can never be down and show depression or lack of caring; they must always bring their “A” game.  A leader must always commit in order to prioritize relationships.  There are many times when a leader has to choose between what he/she has to do and what he/she wants to do.  Unfortunately, this may involve people they are working with or may involve family time, but they always have to be willing to sacrifice for the company.  Another key point here is that a leader also has to keep his family time in the fore front of his priorities, or it can become easy to lose that time. If you have a well run company with a broken family, the leader has failed.  It is a balancing act, but very important that it is done correctly.  In my case, it meant giving up some of the things that I enjoyed doing by myself because I wanted to spend time with my family when I was not working.  A leader must also be willing to admit when they have done wrong and ask for forgiveness.  People will always respect you for admitting your faults, because as we all know, no one is perfect.
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One of the hardest things for a lot of leaders to do is to admit their mistakes to employees and ask for forgiveness. However, if they don’t, someone will harbor bad feelings and it will come back later to haunt the leader or the organization.  Be up front and admit your mistakes; be humble and ask for forgiveness.  A leader also has to desire to maintain communication and momentum.  Sometimes the last thing a leader wants to do when they are busy is stop and talk to someone about something. However, it is extremely important that they do.  They also have to keep the momentum going at all times even when they are tired and may not feel like it.  If the leader lets down, it is a guarantee that everyone else will do the same.

Therefore, being a leader means to sacrifice for the company at all times.  A leader has to do this in order to solve problems and as I said earlier, solving problems is how you make money.  So do not look at it as a sacrifice, look at it as a blessing that you are in a position to be able to sacrifice to make a company and a group of people better and more productive.


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