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Being Above Reproach

Friday, August 13th, 2010 by Dr. Dean Severidt

Formation of Leadership XXXIV

We are talking about being untouchable as a leader.  Being above reproach is so important for leaders to maintain a leadership role.  Being untouchable means having self-control.  Self-control is essential for discipline, both for yourself and also for others, and it is also essential when it comes to controlling your emotions. Do not allow yourself to become emotional and then make decisions based on your emotions.  If you allow people to get you up and make you feel great, then unfortunately, you will also allow people to get you down.  Be the same with your emotions at all times; this takes extreme self-control.  John Wooden, the great basketball coach at UCLA, never gave a pep talk before a game.  He always said that he built everything up to game time and that no pep talk was needed.  Disciplining an employee is not punishment. It is a correction for something that can be done a better way.  You discipline to help, to improve, and to correct; not to punish, humiliate, or retaliate. Self-control keeps you in the present; anytime that you are whining or complaining, you are living in the past.  You cannot change the past so instead, stay in the present with self-control.

Intentness is another characteristic that is necessary to being untouchable.  Intentness doesn’t involve wanting something, but instead, it involves doing something.  Intentness is the ability to avoid temptation.   This involves personal temptation as well as the ability to stay the course and not be tempted to change things.  As I said last time, do not let yourself be tempted to actions with your employees that can be misconstrued as something inappropriate.  Do not party and hang out with employees or drink in front of them.  Be above reproach when around employees in a social setting.  Always stay the course and do not change because someone tells you something.  Stay the course and wait and be patient for your outcome.  Rome wasn’t built in a day and in the same sense, your success in your practice will not be built in a day either.

Always keep yourself untouchable as a leader.  As a leader you are different, whether you want to be or not.  That doesn’t make you better, just different.  If you stay untouchable and have self-control and intentness, you will always have the respect of your employees.  No employee has ever disrespected a leader for being above reproach.  They may make comments to cover up their inadequacies, but they will always deep down respect you.

The Importance of a Positive Attitude

Tuesday, June 1st, 2010 by Dr. Dean Severidt

If asked, what would you say is the most important ingredient to a successful career as a veterinarian?  It could be your grade point average, years of experience, average transaction, or it could be how good of a surgeon you are.  All of these are true, but I believe the most important characteristic is one’s attitude.  A person’s attitude can determine everything from how well we perform duties to how we react and get along with people.

Many of us may think that we have a great attitude, but do we ever listen to what we are actually saying on a day-to-day level?  Listen to how you respond to problems and situations and see if you are truly positive or not.  Also listen to what you say to other employees and clients and see if you are positive.  Record yourself for one day and you would be shocked at all of the negative things that you actually say.  Unfortunately, we are all programmed to think negative and all of the subconscious stuff that has been buried over the years will naturally make us very negative.  We all have a lot of dark shadows in our past that are waiting to be released; however, until they actually are, they will manifest themselves by us projecting our anxieties and fears onto others, which we do by being negative or not having the best attitude.  Whenever I want an answer on how to act, I always try and look at Jesus.  Whether or not you are a Christian, we all know about Jesus.  His life here on earth was one of complete servant hood.  He had all of the power of God, but instead chose to be a servant for us.  He did not brag of whom He was or what He could do, he humbled himself even unto death on a cross.  How many of us truly are humble? Or do we let our ego run with us since we are educated and have DVM behind our name? Be positive and have a great attitude about everything and then see how your life unfolds.  Next time, we will talk about these dark shadows and what we can do in order to release them to improve our attitude.

Serving Your Veterinary Clients

Saturday, May 15th, 2010 by Dr. Dean Severidt

 width=Why do some veterinary clinics run so smoothly and others seem to be so chaotic all of the time?  Some clinics can handle many people at once and others can only handle one or two at a time.  Space definitely has something to do with it, plus patient flow and flow of charts has a lot to do with the amount of congestion in a clinic, along with the attitude of the veterinarians.

I have been in many clinics where there are so many steps to simply get a patient checked in. Then once the patient finally goes into a room, it takes a lifetime for a simple step to happen.  They have to pull a record, have a doctor review the record, get the client to sign a release, print out a travel sheet, put the client in a room, find a technician to go in the room, and then reverse this entire process to leave. At the end, the only result is a frustrated and unhappy client.  Most people do not mind waiting; however, they do want to see progress. When there are this many steps, there does not seem to be much progress.

Going paperless, as I have talked about earlier, will solve most of these issues.  The person is checked in before arriving, then they sign a pad on entry, and then they are put into a room.  The technician then goes into the room, followed by the doctor, the procedure is performed, and then the client leaves.  All of the steps are shortened and the client is constantly being attended to.  A lot of clinics that I have seen have an attitude that the doctor is this “high and mighty” individual and that everyone should cater to them.  The doctor is an owner or employee and nothing else.  Being a good practitioner has nothing to do with a DVM degree; it is totally dependent on your ability to converse and relate to clients.  Do not make people wait longer then you would want to wait.

If clinics would understand that the client is the only reason that they are open and treat them as such, the flow of the clinic would take care of itself.  Every client that comes through the door should be treated as if they are the last one left and should be given all of our attention.  If clinics and veterinarians would focus on the client and not themselves, there would never be excess waiting time and there would never be unhappy clients.  I have just lately seen an attitude coming out of school that “I am the doctor, people can wait on me, and I will get to them as soon as I can”.  Instead, the attitude should be more like: “I am the doctor and the only reason that I have the privilege of being a doctor is because these people are coming into my clinic, and I will do everything possible to make them happy so that they do come back.”  My bet would be that all of the flow problems and bottlenecks would go away because everyone would be focused on clearing them out so as to make it easier on the clients.

Formation of Leadership X

Thursday, December 10th, 2009 by Dr. Dean Severidt

Desire is what keeps everyone moving forward with goals when times get tough. Anyone can advance and accomplish things when everything in life is going well but what happens when things don’t go well. What if my goals were to reach $1,000,000 in gross sales a certain year and I only reached $800,000. Does that mean I should quit or is this where my desire will keep me moving forward and maybe I need to readjust my goals and make them more realistic? Desire and determination to achieve whatever that goal is makes one continue to move forward to accomplish their goals.

It was always said that Thomas Edison failed at some 30,000 inventions before he invented the light bulb. He said at every failure that he was one step closer to making a great invention. What if he had quit because he didn’t have the desire? We may have still been in the dark today. Have you ever known an athlete and the determined desire they had to be successful no matter what they faced? We had a young man in my hometown that was an incredible baseball player and as a young boy constantly played the game of baseball. As his friends were out partying and having fun, he was hitting baseballs. In High School he set the national record for most home runs in a high year. He continued with the desire to be a pro athlete and was drafted in the 17th round out of high school. Many people told him to take the chance and go pro. He knew if he could develop his skills better in college he would be more valuable. After 3 years at the University of Southern California he signed a major league deal for around $2,000,000 as one the top three draftees that year. His desire and determination kept him going in spite of others opinions.
Do you have that kind of desire that you will accomplish your goal no matter what? It doesn’t matter if it gets hard. It doesn’t matter if other people, maybe people you respect, tell you are crazy for going for that goal. It doesn’t matter if you fail many times at what you are doing. Desire is what determines whether one has leadership qualities or not. The nice thing is you can develop desire if you have passion for something so anyone can do this. With desire and some attributes you can be a leader. I was able to become a leader because of my desire to succeed. I was not going to stop no matter what happened and no matter what other people said. I have had many veterinarians tell me I am crazy for running my business as I do. I will compare my numbers to any of them. They are comfortable and I never want to be comfortable until I retire. Next time I will discuss how love and humility are attributes that every leader has to have if they want people to follow them.

Formation of Leadership VIII

Sunday, November 22nd, 2009 by Dr. Dean Severidt

_successAs we have been talking about, leadership can be inherent or it can be learned and developed; or it can actually be both in many cases. Why is it then that some people have inherent ability and do not pursue any leadership? Or, they develop leadership skills and never take them to the level that they are capable of? There are many factors involved, but one of the main attributes of leadership is desire.

Desire is that deep down gut feeling that no matter what, I will make this happen. How many times have you wanted something and did everything you could to accomplish that task? That feeling is desire and it shows up in any and many aspects of our lives. When I went to college, as I have said, I was not the most positive person in the world as far as my intelligence and my ability to even consider getting into veterinary school. At that time, around 1974, there were only around 13 veterinary schools in the country. Iowa State would have around 4000 applicants, take the best 1000, and then out of these only 98 students would be accepted. Not very good odds for someone that had been told they were not very smart years before. I had always participated in sports in High School with some desire but I lacked the true desire to be my best, leaving me very average. When I went to college, I did well my first quarter in school; when I made the decision to try and get into veterinary school, I became obsessed with this decision. I worked as hard as I could to make sure I had the grade point average to get into veterinary school. My first quarter average was 3.5, so I was fine.

Being 18 years old and having a tendency to be lazy, I lightened up my second quarter and all of the sudden my desire started to fade. I ended up with a 2.9 and quickly my dreams were starting to become illusory. At this point I made a decision that no matter what, I would improve, and I would never fall below a 3.5 again. I decided that if this is what I wanted to do, I needed to have the desire like I had never had before. Next time, I will get into my struggles and how my desire kept me going.


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