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Skills You Need to Run a Veterinary Practice

Sunday, November 29th, 2009 by Dr. Dean Severidt

For any pursuit you make in life, you need the necessary skills and drives to be successful in your endeavors.  If you are hoping to own a successful veterinary practice, you must obviously possess at least basic small business management skills.  If you are not sure what it takes to be a good veterinary practice owner or whether or not you have any natural talent at it, you can always learn exactly what good management entails and hone your skills accordingly.  Why is it so important to develop the right talents and habits as a owner of a veterinary practice?  Because if you want to engage your employees, have satisfaction in your business and encourage success, you must have the vision and desire and proceed with necessary action.
FAQs
Some basic veterinary management skills include attributes like being an organized planner, a problem solver and a strong leader.  A veterinary practice owner must be able to direct, measure and report on a daily basis.  If you have the right vision for your business, you will proceed with your business relations as if you were the manager of a huge corporation.  If that is where you hope your practice to someday take you, you must be prepared to face it with that frame of mind.

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Obviously a high level of responsibility and motivation fit into the category of having the drive to succeed as a veterinary practice owner.  If you lose your desire, everything else will fail.  The vision you have will not be enough alone without a deep and driving desire to succeed.  This is where veterinary practices can fail, and it happens quite frequently.  The vast majority of small businesses fail within the first year they are established and many more within the following five years.  This is largely due to the fact that managing a business is hard, and when the going gets tough, unmotivated people give up.  Do not let that be you!

The last thing you must do when owning a veterinary practice is take action.  Certainly things will not always go as smoothly as you would like, and when you hit bumps, do not ignore them!  Sometimes you must take a step back, get out of your comfort zone and see what problems need to be solved.  A business cannot run itself when it is first created, but with the right vision, desire and action, you can reach your business goals!

Veterinary Practice Management – Your Success, Simplified

Wednesday, November 25th, 2009 by Dr. Dean Severidt

Project_Management_Page-23If you understand every aspect that determines good veterinary practice management, then that means you understand what motivates your workers.  As a manager, what are you going to do in order to build an environment where every employee feels comfortable and able to participate?  What can you do to increase the productivity and satisfaction of your employees at the same time?  How can you employ talented people and keep them?  How will you train your staff in an effective way, introducing them properly to the practice while involving others in the process?  All these questions are the fundamentals of veterinary practice management that must be answered sooner or later.

Many powerhouse businesses have been around for many years.  When deciding on your business operations, you need not reinvent the wheel.  Think of past experiences you have had working with various companies and remember what you liked the most or what left you feeling dissatisfied.  Contact specific people who are managers of successful clinics and ask how they do it.  By doing this, you will be on your way to establishing what makes them successful and what you can emulate in your own veterinary management techniques.

One important area of veterinary practice management is that you duplicate the financial aspect of a thriving business.  Budgeting is essential in keeping your finances in a healthy, comfortable place.  If you find that you are continually in the red month after month, do not continue with your same tactics hoping something will change on its own.  Step back and re-evaluate what you can change to begin producing some profits.  This could include: making employee cuts, skimping on the luxuries in your clinic, and evaluating your inventory.  Remember, in the first year or more of owning and operating a veterinary clinic, you will not likely see a turnaround in profits. However, you must be patient and continue to emulate other prosperous veterinary clinics.

You will undoubtedly face problems in your veterinary practice management.  Do not let issues fester but rather expose them and resolve them as they occur.  What was once a solution may not be anymore.  Do not get stuck in your comfort zone because that is not how problems are solved.  You will note that successful veterinary practices never seclude themselves but are constantly observing the behaviors of their competitors in an effort to stay one step ahead.

Formation of Leadership VIII

Sunday, November 22nd, 2009 by Dr. Dean Severidt

_successAs we have been talking about, leadership can be inherent or it can be learned and developed; or it can actually be both in many cases. Why is it then that some people have inherent ability and do not pursue any leadership? Or, they develop leadership skills and never take them to the level that they are capable of? There are many factors involved, but one of the main attributes of leadership is desire.

Desire is that deep down gut feeling that no matter what, I will make this happen. How many times have you wanted something and did everything you could to accomplish that task? That feeling is desire and it shows up in any and many aspects of our lives. When I went to college, as I have said, I was not the most positive person in the world as far as my intelligence and my ability to even consider getting into veterinary school. At that time, around 1974, there were only around 13 veterinary schools in the country. Iowa State would have around 4000 applicants, take the best 1000, and then out of these only 98 students would be accepted. Not very good odds for someone that had been told they were not very smart years before. I had always participated in sports in High School with some desire but I lacked the true desire to be my best, leaving me very average. When I went to college, I did well my first quarter in school; when I made the decision to try and get into veterinary school, I became obsessed with this decision. I worked as hard as I could to make sure I had the grade point average to get into veterinary school. My first quarter average was 3.5, so I was fine.

Being 18 years old and having a tendency to be lazy, I lightened up my second quarter and all of the sudden my desire started to fade. I ended up with a 2.9 and quickly my dreams were starting to become illusory. At this point I made a decision that no matter what, I would improve, and I would never fall below a 3.5 again. I decided that if this is what I wanted to do, I needed to have the desire like I had never had before. Next time, I will get into my struggles and how my desire kept me going.

Formation of Leadership VII

Friday, November 20th, 2009 by Dr. Dean Severidt

After spending five years with this nutritional company, I felt like I needed to get back into veterinary medicine. I was in a new city, Jacksonville, Florida and needed to make a decision to start a new practice from scratch or buy an existing one. As things would work out, I found two practices for sale close to where we lived. I decided to purchase them and possibly depending on how things went, expand and start some more. I knew going in to the practices that the previous owner had a bad reputation and this was something I would need to overcome.

I have always developed a culture of friendliness and taking great care of the client as well as the patient. I quickly found out that culture here was everything but that. Employees were mean to clients and did not care if they took good care of them or not. I had to make a quick decision to make the changes, and I did. I immediately released the entire staff except for one technician that is still with me today, 9 years later. We brought in people that wanted to be part of our culture. So now I had two practices and two veterinarians, and the other veterinarian was of the same culture as the old employees. You would think a professional would step it up and adapt to the changes, but I learned a valuable lesson that education, smarts, and status have nothing to do with your attitude. Your attitude is your own, and if it is bad, it will always be bad if you decide to not make a change. I had to let her go also, and now I was running two practices at the same time.

This is where leadership becomes very important because it can be very easy to get down and depressed when you are working this hard. As a leader, you have to pick it up and stay focused on the long term goal in order to make it happen. Now, after nine years, I have two practices that are running very smoothly. They have grown from a little over $1 million in sales to over $4 million in sales. I have six veterinarians working with me and have a group of around 40 employees. We have a culture that everyone wishes they had. Right now anyone with a bad attitude would be so out of place they would not want to work at the clinic. Through all my experiences from childhood to now, I have taken some inherent attributes and some learned attributes of leadership and turned them into a practice that I am very proud of. The practice supports many families including 2 of my sons who are married with their own families (they both work for me, one is COO and the other is Vice President of Development). It supports my wife, my daughter in college, and my other son at home, and yet I am only working a few days a week. This is a good example of how understanding a few principles and being willing to work hard will allow you to develop into a leader and accomplish anything you want. Next time I will talk about the desire to be a leader and why that is such a necessary attribute.

Formation of Leadership VI

Wednesday, November 18th, 2009 by Dr. Dean Severidt

essentials_leadership At the time I was not really looking for something new but being open to opportunities and new ideas, my life took a complete 180 at this time. I had been a veterinarian for 15 years and all of a sudden my wife wanted to look at an opportunity to market nutritional supplements. She talked me into driving 3 hours to hear this guy talk, who was a truck driver and now a multi-millionaire. In listening to him I heard an idea that made a lot of sense to me and that was if you work with people and teach them how to succeed you will have all the success you want. He also talked a lot about leadership and that if we got started he would personally teach us how to become better leaders. As I have said in the past, I had some inherent leadership qualities but this is where I began to truly develop my leadership skills.

We decided to get started, so we went back to our massive population of 18,000 people with the idea of getting everyone as interested as we were. I never knew that some of my so called friends would disown me and even the physicians in the area would tell people our products were hurting people and could even kill people, which could not have been further from the truth. I had to learn real quickly to be independent of the good opinion of others. As promised, the CEO of the company did teach me about leadership. I attended many seminars in Dallas and every time learned something new about the attributes of leadership. I now needed to take what I learned and teach them to the people I had gotten involved in the business. We held regular training sessions where I taught people the attributes of leadership such as desire, willingness, teachable, persistence etc. I started traveling and teaching this concept all over the country and ended up working with many very successful people that we had the opportunity to work with, in our business.

Now I was starting to understand what it takes to be a leader and that I could continue to grow by developing my leadership skills. Still struggling with self esteem I went to the owner and asked him why so many successful people wanted to get involved with me and he looked at me and said you still don’t understand your leadership ability do you? I have never forgotten that and hopefully have continued to learn ever since. As a family we were able to move to a lager city in Iowa and then eventually move to Florida. These are things I never would have done before this. I sold my practice and over a 5 year period we were responsible for $22 million in sales for the company. In my next blog I will talk about how I have continued to develop my leadership skills.